Friday, August 27, 2010

J’aime Mon Carré (I Love My Scarf)



I love Hermés‘ new campaign and website, J’aime Mon Carré (I Love My Scarf) , dedicated to their soon to be released line of limited-edition scarves.

The website features a group of girls from New York, London, Paris and Tokyo showing off different ways to wear the beautiful silk scarves- in your hair, as a bag, around your neck. I thought it was such a good idea for kicking off a campaign and generating interest before the product is even available!

18 comments:

  1. Agreed! Great pictures!!

    www.rachaeldiab.blogspot.com

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  2. I WANT I WANT! I love the bags :)

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  3. love this campaign... I only have one but I wear mine all the time...

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  4. Ooh, LOVE these! Thanks for sharing! :)

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  5. Very neat campaign! Great shots and the scarves are lovely indeed.
    xx

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  6. Great shots. Scarves are one of the reasons I lok forward to fall!

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  7. great post! I love those photos

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  8. I'm loving the youthful vibe about this campaign!

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  9. I love it! So much fun in the photos... I already want a scarf!

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  10. really love the scarf and bags, also looks so cute on the girls! xo

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  11. Love it! I'm addicted to scarves.

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  12. Those scarves look great! And they're so versatile!

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  13. I love scarves! What a great idea. :) Thanks for posting!

    :o)sarah

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